Top Gear has made a successful comeback and it is proof that people love cars and all the comforts they offer. I recently had a commission to provide content for a new automobile ( car dealership) website. I love photographing cars and car photography but wanted to offer the client something special that would stand out in their field and draw the public in to their website
With an important early start to catch the morning light we worked quickly to offer a number of images which could confidently put on the front page. The images needed to offer the feeling of new car ownership and the excitement of the open road. Providing that feeling of enjoying a new purchase was key to the shoot and the addition of speed and setting was an important. This was a rural and bespoke company and the shoot also had to show this in the image content.
In order to compliment the action shots a full array of environmental business portraits were shot on site with a mixture of black & White and colour images. The package has come together to the clients delight. I look forward to seeing the website which is currently being designed by Web design team Stellasoft.