Most of us in business have an online profile, whether it’s on a social media platform such as LinkedIn, Instagram, or on a corporate website. This online profile is usually accompanied by a headshot. Like it or not, we need to put ourselves out there for the world to see.
While lots of people delight in seeing their image on the world wide web, some flinch at the idea. But it doesn’t have to be the case. There are many ways we can make this particular image something to be proud of. Show our best side, literally.
In the age of smartphones, it’s easy to take a selfie and upload it immediately on to your profile. If this is a personal platform, fine.
If it’s your business, then, maybe not so good.
But, you’re a professional right? So you need to look professional and that means you need to have a headshot taken by a professional. OK, so I’m using the word professional a lot, I’ll stop now. But you get the idea.
As a professional (sorry) photographer, I’ve taken many headshots for corporate individuals. I can provide a neutral background that won’t detract from you. Equally, if taking the shot in front of a location, I can throw the background out of focus to concentrate on the important subject in the scene.
I use lighting to highlight the subject’s features and lenses to give the correct perspective. A smartphone, on the other hand, will use available light or harsh flash, focus on some of the distracting backgrounds, and probably make your nose look bigger as its super-wide lens struggles with perspective
Also, don’t forget post-production. Yep, that’s all part of the professional photography package.
Each edited image is worked on using the most up to date software to ensure all flaws are erased and the overall look is enhanced. Often post production is just as important as the shoot itself.
Besides hiring a photographer, what else can you do to improve your online image? Here are a few tips for before, during and even after the shoot:
- Have your hair cut/styled. Yes really, if your hair needs sprucing, then now’s the time. (This includes beards guys!).
- Wear clothing that reflects your business. Formal or smart casual? Trendy or traditional? Make sure they’re ironed. Don’t forget, that image is the one you want to portray.
- Bring a change of clothes. You’re paying for this shoot, right? Some items may work better than others. If it’s a white background then a white shirt will clash. If the clothes are too dark then it will heighten perception of your skin colouring.
- Practice a facial expression you’re comfortable with. This is where the smartphone does come in handy.
- Relax and allow the photographer to guide you. They see something about you that you probably can’t and they want to make you look good.
- After the shoot is finished be honest about the images you like and don’t like. Also, what do you want the photographer to do in post-production? Remember, it’s all part of the package!
So don’t cringe at the thought of your headshot. Get it done professionally and who knows, you might even enjoy the experience!